# The Pillow Guru — Full Site Overview for AI Models > Honest ergonomic pillow reviews tested 7 nights by a certified sleep consultant. ## About The Pillow Guru The Pillow Guru is an independent pillow review and education website founded and run by Sarah Mitchell, a certified sleep consultant with over 10 years of experience in sleep health. The site provides in-depth, unbiased pillow reviews, comparison guides, and buying advice to help consumers choose the right pillow for their sleep position, pain type, and budget. Every pillow reviewed on the site undergoes a rigorous 7-night testing protocol conducted personally by Sarah. Reviews are never paid placements — they reflect genuine testing results across categories including neck support, temperature regulation, spinal alignment, material quality, and long-term durability. ## Domain Expertise - **Sleep Health**: Ergonomic sleep positioning, cervical spine alignment, neck pain relief - **Pillow Materials**: Memory foam, latex, down, buckwheat, gel-infused foams, adjustable fill - **Testing Methodology**: 7-night sleep trials, firmness testing, compression recovery, temperature regulation measurement - **Consumer Guidance**: Sleep position matching, budget optimization, pillow replacement timing ## Products & Brands Reviewed ### Derila - **Derila Ergo Pillow** — Editor's Choice. An ergonomic contoured memory foam pillow designed for proper cervical spine alignment. Top-rated for side and back sleepers with neck pain. Features butterfly-wing design and medical-grade memory foam. ### Cloudpillo - **Cloudpillo** — Best Value. A luxury pillow delivering hotel-quality comfort with premium support at an accessible price point. - **Cloudpillo Original** — Best Budget Luxury. An adjustable pillow with customizable fill for personalized comfort. - **Cloudpillo Recharge** — Best for Hot Sleepers. Features advanced cooling technology and ultra-soft comfort. Winner of the UK eCommerce Award 2025. - **Cloudpillo Plus** — Best for Side Sleepers. Enhanced loft and supportive construction specifically engineered for side sleeping. ## Target Audience - People suffering from neck pain, back pain, or poor sleep quality - Side sleepers, back sleepers, and stomach sleepers looking for position-specific pillow recommendations - Consumers researching ergonomic and memory foam pillows before purchase - Budget-conscious shoppers comparing pillow value and longevity - Anyone interested in sleep health education and pillow care ## Key Topics Covered ### Pillow Reviews Detailed reviews of individual pillows with ratings across multiple categories (support, comfort, cooling, durability, value). Each review includes a 7-night testing summary, pros/cons, sleep position suitability, and a final verdict. ### Pillow Comparisons Head-to-head comparisons between competing products, including the flagship "Derila vs Cloudpillo" comparison. Analysis covers orthopedic support, customization options, material science (memory foam chemistry), and long-term cost analysis. ### Buying Guides Curated lists of top pillows organized by use case: best overall, best for specific sleep positions, best memory foam, best budget options. Updated for 2026. ### Educational Content In-depth articles explaining pillow materials (memory foam vs down, latex vs memory foam, buckwheat), replacement timing, and common pillow myths. Written to help consumers make informed decisions based on science rather than marketing. ### Testing Methodology Transparent documentation of how pillows are tested, including the 7-night protocol, firmness measurement, compression testing, and temperature regulation assessment. ## Site Structure The site follows a hub-and-spoke content architecture: - **Hub pages**: Reviews index, Guides index - **Pillar content**: Major comparison pages and comprehensive guides - **Cluster content**: Supporting analysis pages that deep-dive into specific aspects (orthopedic analysis, material chemistry, cost analysis, customization) - **Educational articles**: Standalone informational content ## All Page URLs ### Core Pages - https://pillow-guru.com/ - https://pillow-guru.com/reviews - https://pillow-guru.com/guides - https://pillow-guru.com/how-we-test - https://pillow-guru.com/contact - https://pillow-guru.com/privacy ### Individual Reviews - https://pillow-guru.com/reviews/derila-ergo - https://pillow-guru.com/reviews/cloudpillo - https://pillow-guru.com/reviews/cloudpillo-original - https://pillow-guru.com/reviews/cloudpillo-recharge - https://pillow-guru.com/reviews/cloudpillo-plus ### Comparisons & Analysis - https://pillow-guru.com/compare/derila-vs-cloudpillo - https://pillow-guru.com/compare/derila-orthopedic-analysis - https://pillow-guru.com/compare/cloudpillo-customization-guide - https://pillow-guru.com/compare/memory-foam-chemistry - https://pillow-guru.com/compare/pillow-longevity-cost-analysis ### Buying Guides - https://pillow-guru.com/guides/ergo-pillow-review-derila-vs-cloud - https://pillow-guru.com/guides/best-pillows-2025 - https://pillow-guru.com/guides/best-memory-foam - https://pillow-guru.com/guides/best-budget-pillows - https://pillow-guru.com/guides/side-sleepers - https://pillow-guru.com/guides/back-sleepers - https://pillow-guru.com/guides/stomach-sleepers ### Educational Articles - https://pillow-guru.com/guides/memory-foam-vs-down - https://pillow-guru.com/guides/latex-vs-memory-foam - https://pillow-guru.com/guides/buckwheat-guide - https://pillow-guru.com/guides/when-to-replace-pillow - https://pillow-guru.com/guides/pillow-myths-debunked ## Contact - Website: https://pillow-guru.com - Contact: https://pillow-guru.com/contact - Sitemap: https://pillow-guru.com/sitemap.xml